This is a question we are increasingly asking ourselves about almost everything around us. We now live in a overly globalised world where mass production has been more prevalent than the beauty of handmade. This large scale production causes huge problems within the structures of various different economies and cultures - one being the loss of tradition and hand crafted skills. 

The process of weaving fundamentally hasn't changed since the invention of the heddle, but has evolved differently around the world. It is a time consuming process which requires a lot of patience and accuracy.  Every weaver has their own methods for each stage of the process, and this is one of the things that make handmade cloth so stunning - is that the same pattern can be woven by different weavers but the end results can be varied. It can also hugely depend on the loom being used. That's why with everything from ZAG, you are getting 100% bespoke and authenticity with every piece. 

The first stages of weaving cloth is to wind the warp, which is the base of the cloth that is thread up onto the loom. Heddles (top left image) are thread up in varying combinations depending on the desired outcome. This is done one by one....yes, a rather time consuming process! Next up is threading up the reed, which spaces the warp yarns for an even, spaced cloth, as well as beating down the weft yarn. After tying the warp yarn onto the front bar of the loom and ensuring the tension is perfect, the warp is ready to weave. 

The way in which Zohreh creates the geometric patterns seen in her work is by using a technique that inserts supplementary weft threads similar to tapestry techniques. Each row of the pattern is hand picked which is extremely intensive.